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	<title>Comments for Story Telling</title>
	<link>http://blamb.net/stories</link>
	<description>Wondrous Tales of Things That Happened, Are Yet to Happen, or Never Will Happen</description>
	<pubDate>Tue, 06 Jan 2009 19:42:13 +0000</pubDate>
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		<title>Comment on I suck. by Bhoutros</title>
		<link>http://blamb.net/stories/2008/04/18/i-suck/#comment-305</link>
		<pubDate>Tue, 02 Dec 2008 00:46:58 +0000</pubDate>
		<guid>http://blamb.net/stories/2008/04/18/i-suck/#comment-305</guid>
					<description>I just found your blog.  :)</description>
		<content:encoded><![CDATA[<p>I just found your blog.  :)
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		<title>Comment on Top 10 U.S. Advertisers by Daniel</title>
		<link>http://blamb.net/stories/2007/10/20/top-10-us-advertisers/#comment-214</link>
		<pubDate>Fri, 30 May 2008 05:01:20 +0000</pubDate>
		<guid>http://blamb.net/stories/2007/10/20/top-10-us-advertisers/#comment-214</guid>
					<description>I read similar article also named Top 10 U.S. Advertisers, and it was completely different. Personally, I agree with you more, because this article makes a little bit more sense for me</description>
		<content:encoded><![CDATA[<p>I read similar article also named Top 10 U.S. Advertisers, and it was completely different. Personally, I agree with you more, because this article makes a little bit more sense for me
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		<title>Comment on I suck. by Heidi</title>
		<link>http://blamb.net/stories/2008/04/18/i-suck/#comment-205</link>
		<pubDate>Fri, 23 May 2008 15:58:52 +0000</pubDate>
		<guid>http://blamb.net/stories/2008/04/18/i-suck/#comment-205</guid>
					<description>From the blogs I have read I've found that blogging is different for everyone. For some its like sitting down with a cup of coffee and talking about your day/week/month/year to a friend/stranger/waiter. You take that moment and open a doorway to your thoughts, let others in on what has been rolling around in your head. What inspired you that day, something strange you saw, or little things like a design that caught your eye. For others its their big break, a chance to sit up on that soap box and tell it all to the world. Unabashed ranting/opinions/directions that lay out their very deep dark thoughts on subjects that in everyday conversation they never get a real chance to vent. Who ever said there were rules or requirements to blogging is crazy. Blogging is about laying it all out there, opening up the top of your head and letting it spill out on the keyboard. Everyone has something to say, through words, art and music. Just find your voice and your fingers will do the rest.</description>
		<content:encoded><![CDATA[<p>From the blogs I have read I&#8217;ve found that blogging is different for everyone. For some its like sitting down with a cup of coffee and talking about your day/week/month/year to a friend/stranger/waiter. You take that moment and open a doorway to your thoughts, let others in on what has been rolling around in your head. What inspired you that day, something strange you saw, or little things like a design that caught your eye. For others its their big break, a chance to sit up on that soap box and tell it all to the world. Unabashed ranting/opinions/directions that lay out their very deep dark thoughts on subjects that in everyday conversation they never get a real chance to vent. Who ever said there were rules or requirements to blogging is crazy. Blogging is about laying it all out there, opening up the top of your head and letting it spill out on the keyboard. Everyone has something to say, through words, art and music. Just find your voice and your fingers will do the rest.
</p>
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		<title>Comment on I suck. by Megan</title>
		<link>http://blamb.net/stories/2008/04/18/i-suck/#comment-173</link>
		<pubDate>Sat, 26 Apr 2008 17:47:58 +0000</pubDate>
		<guid>http://blamb.net/stories/2008/04/18/i-suck/#comment-173</guid>
					<description>You don't suck.   :p</description>
		<content:encoded><![CDATA[<p>You don&#8217;t suck.   :p
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		<title>Comment on Whopper Freakout: Brilliant?! by Full Analysis of the Whopper Freakout Campaign &#124; So Good</title>
		<link>http://blamb.net/stories/2008/01/07/brilliant/#comment-127</link>
		<pubDate>Fri, 11 Jan 2008 18:30:38 +0000</pubDate>
		<guid>http://blamb.net/stories/2008/01/07/brilliant/#comment-127</guid>
					<description>[...] Of course I&amp;#8217;m not the only blogger who commented on this video when it first came out. You can read the reactions of other bloggers HERE, HERE, HERE, HERE, HERE, HERE, HERE, HERE, HERE, HERE, HERE, HERE, HERE, HERE, HERE and HERE. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Of course I&#8217;m not the only blogger who commented on this video when it first came out. You can read the reactions of other bloggers HERE, HERE, HERE, HERE, HERE, HERE, HERE, HERE, HERE, HERE, HERE, HERE, HERE, HERE, HERE and HERE. [&#8230;]
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		<title>Comment on Whopper Freakout: Brilliant?! by Christine</title>
		<link>http://blamb.net/stories/2008/01/07/brilliant/#comment-124</link>
		<pubDate>Tue, 08 Jan 2008 13:20:11 +0000</pubDate>
		<guid>http://blamb.net/stories/2008/01/07/brilliant/#comment-124</guid>
					<description>I think the idea is funny.
And I'm not a commercial expert, but I don't think their intention was to get a Wendy Fan to go to them instead.
It's for those who are undecided, who like Burger King as much  as Wendy's or McD. Sort of as a reminder &quot;hello, we're still here, come and eat a Whopper&quot;.</description>
		<content:encoded><![CDATA[<p>I think the idea is funny.<br />
And I&#8217;m not a commercial expert, but I don&#8217;t think their intention was to get a Wendy Fan to go to them instead.<br />
It&#8217;s for those who are undecided, who like Burger King as much  as Wendy&#8217;s or McD. Sort of as a reminder &#8220;hello, we&#8217;re still here, come and eat a Whopper&#8221;.
</p>
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		<title>Comment on Whopper Freakout: Brilliant?! by Blamb!</title>
		<link>http://blamb.net/stories/2008/01/07/brilliant/#comment-123</link>
		<pubDate>Mon, 07 Jan 2008 22:37:13 +0000</pubDate>
		<guid>http://blamb.net/stories/2008/01/07/brilliant/#comment-123</guid>
					<description>@Eick: You make two good points: They did it first, and people are talking.

However... I'm not sure being the first one with a dumb idea is something to brag about. So why do I think its a bad idea?

Getting people to talk is only a means to an end. Selling burgers is the end. This campaign doesn't sell burgers.* 

It's called preaching to the choir. The message is &quot;Our Loyal Customers Like Our Product.&quot; To which I respond: &quot;duh.&quot; If customers of the competition are as devoted to their favorites as BK customers (and they are), then you have to do something exceptional to pry them away and get their business. There's nothing in the ad that does this. 

Most of the television-watching, Youtube-viewing, and blog-reading public knows who-and-what Burger King is and they already have an opinion. Burger King should be trying to change some of those opinions.

For example, here's the hypothetical conversation this video/ad starts:
BK: These people want a Whopper and we refused to serve it to them.
me: So?
BK: So... they really like the Whopper, see? You should like it, too.
me: I don't like the Whopper... I like Wendy's.
BK: This guy hates Wendy's. He like the Whopper so much we were able to make steam come out his ears!
me: That guy is an idiot. Why would I care what he likes?
BK: But he REALLY likes the Whopper.
me: You're an idiot too.

See there, how they totally failed to change my mind? Or anyone's?

Now, there is a share of the market that really doesn't care what burger they eat, as long as they get it. This ad fails to send the right message to them (&quot;our product is better in some way&quot;) and in fact sends the wrong one: &quot;we reserve the right to refuse service to anyone, just for the hell of it. Good luck!&quot;

Furthermore there is a real possibility that they permanently lost customers who either a) don't get that it was a hoax or 2) are still pissed-off that they couldn't get lunch that day.

Finally: for the record I only commented about this ad because I could not believe that people actually thought it was a good idea. It's not funny, it doesn't make me want a whopper.... It doesn't even leave me with a good feeling about Burger King or their customers. More than anything it makes me want to change the channel to find a better commercial.


* this is my opinion as a non-professional member of the burger-eating community.</description>
		<content:encoded><![CDATA[<p>@Eick: You make two good points: They did it first, and people are talking.</p>
<p>However&#8230; I&#8217;m not sure being the first one with a dumb idea is something to brag about. So why do I think its a bad idea?</p>
<p>Getting people to talk is only a means to an end. Selling burgers is the end. This campaign doesn&#8217;t sell burgers.* </p>
<p>It&#8217;s called preaching to the choir. The message is &#8220;Our Loyal Customers Like Our Product.&#8221; To which I respond: &#8220;duh.&#8221; If customers of the competition are as devoted to their favorites as BK customers (and they are), then you have to do something exceptional to pry them away and get their business. There&#8217;s nothing in the ad that does this. </p>
<p>Most of the television-watching, Youtube-viewing, and blog-reading public knows who-and-what Burger King is and they already have an opinion. Burger King should be trying to change some of those opinions.</p>
<p>For example, here&#8217;s the hypothetical conversation this video/ad starts:<br />
BK: These people want a Whopper and we refused to serve it to them.<br />
me: So?<br />
BK: So&#8230; they really like the Whopper, see? You should like it, too.<br />
me: I don&#8217;t like the Whopper&#8230; I like Wendy&#8217;s.<br />
BK: This guy hates Wendy&#8217;s. He like the Whopper so much we were able to make steam come out his ears!<br />
me: That guy is an idiot. Why would I care what he likes?<br />
BK: But he REALLY likes the Whopper.<br />
me: You&#8217;re an idiot too.</p>
<p>See there, how they totally failed to change my mind? Or anyone&#8217;s?</p>
<p>Now, there is a share of the market that really doesn&#8217;t care what burger they eat, as long as they get it. This ad fails to send the right message to them (&#8221;our product is better in some way&#8221;) and in fact sends the wrong one: &#8220;we reserve the right to refuse service to anyone, just for the hell of it. Good luck!&#8221;</p>
<p>Furthermore there is a real possibility that they permanently lost customers who either a) don&#8217;t get that it was a hoax or 2) are still pissed-off that they couldn&#8217;t get lunch that day.</p>
<p>Finally: for the record I only commented about this ad because I could not believe that people actually thought it was a good idea. It&#8217;s not funny, it doesn&#8217;t make me want a whopper&#8230;. It doesn&#8217;t even leave me with a good feeling about Burger King or their customers. More than anything it makes me want to change the channel to find a better commercial.</p>
<p>* this is my opinion as a non-professional member of the burger-eating community.
</p>
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		<title>Comment on Whopper Freakout: Brilliant?! by Eick</title>
		<link>http://blamb.net/stories/2008/01/07/brilliant/#comment-122</link>
		<pubDate>Mon, 07 Jan 2008 21:15:30 +0000</pubDate>
		<guid>http://blamb.net/stories/2008/01/07/brilliant/#comment-122</guid>
					<description>I agree that if McDonald's or Wendy's had done the same thing, it would have provoked a similar reaction from their customers. But the point is that they DIDN'T do it, Burger King did it first and deserves credit for thinking up the idea.

Think how many ads there are on TV that you either dislike or could care less about. 5? 10? Dozens? Do you write blog posts about the boring Toyota ad you saw yesterday? You probably care enough to comment on only about 1% of the ads you don't like. The unique premise behind this campaign means that even people who hate the ads are talking about them, which just means more attention for Burger King.</description>
		<content:encoded><![CDATA[<p>I agree that if McDonald&#8217;s or Wendy&#8217;s had done the same thing, it would have provoked a similar reaction from their customers. But the point is that they DIDN&#8217;T do it, Burger King did it first and deserves credit for thinking up the idea.</p>
<p>Think how many ads there are on TV that you either dislike or could care less about. 5? 10? Dozens? Do you write blog posts about the boring Toyota ad you saw yesterday? You probably care enough to comment on only about 1% of the ads you don&#8217;t like. The unique premise behind this campaign means that even people who hate the ads are talking about them, which just means more attention for Burger King.
</p>
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		<title>Comment on &#8220;The gift that keeps on taking.&#8221; by Christine</title>
		<link>http://blamb.net/stories/2007/12/20/the-gift-that-keeps-on-taking/#comment-105</link>
		<pubDate>Fri, 21 Dec 2007 18:09:25 +0000</pubDate>
		<guid>http://blamb.net/stories/2007/12/20/the-gift-that-keeps-on-taking/#comment-105</guid>
					<description>there are loads of great ideas how to make money presents, really creative ideas - not just put the money into an envelope.

We don't have those gift cards you are talking about.
Usually you can get gift certificates in any shop, but that's like money. If you have a $20 certificate and buy something for $19, you'd get one dollar back.

But they expire, of course.</description>
		<content:encoded><![CDATA[<p>there are loads of great ideas how to make money presents, really creative ideas - not just put the money into an envelope.</p>
<p>We don&#8217;t have those gift cards you are talking about.<br />
Usually you can get gift certificates in any shop, but that&#8217;s like money. If you have a $20 certificate and buy something for $19, you&#8217;d get one dollar back.</p>
<p>But they expire, of course.
</p>
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		<title>Comment on &#8220;The gift that keeps on taking.&#8221; by Megan</title>
		<link>http://blamb.net/stories/2007/12/20/the-gift-that-keeps-on-taking/#comment-104</link>
		<pubDate>Fri, 21 Dec 2007 08:00:57 +0000</pubDate>
		<guid>http://blamb.net/stories/2007/12/20/the-gift-that-keeps-on-taking/#comment-104</guid>
					<description>I personally love gift cards.  And I appreciate the thought (AND the merchandise) too much to ever just not use one.</description>
		<content:encoded><![CDATA[<p>I personally love gift cards.  And I appreciate the thought (AND the merchandise) too much to ever just not use one.
</p>
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